If you're running a PrestaShop store and want to improve traffic or SEO, adding a blog is a great step. Since PrestaShop doesn't have native blogging functionality, the best option is to use a PrestaShop Blog module.
Benefits include:
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Publishing regular SEO-optimized content
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Driving traffic for informational and long-tail keywords
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Internal linking between blog posts and products
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Keeping your site fresh and engaging
Most modules are easy to install and offer tools like SEO fields, clean URLs, category/tag management, and even comment systems. If you’re already working on store visibility, a blog can be an excellent addition.
Would be interested to hear which modules others have found useful.
Would you like separate versions tailored to different module providers (like SmartBlog, ETS Blog, or PrestaHero)? Or should I help write sample blog titles and content ideas to post using the module?